Austin, Texas Third Coolest City in America 2014


Forbes Magazine partnering with Sperling’s BestPlaces recently named Austin as its #3 Coolest City in America 2014.




Selection criteria included:

  1. A look at the 60 largest Metropolitan Statistical Areas and Metropolitan Divisions (cities and their surrounding suburbs), ranking them on six factors weighted equally
  2. Entertainment and recreational amenities.
  3. Each city’s “foodie” culture
  4. Sperling’s Diversity Index, which measures the likelihood of meeting someone of a different race or ethnicity
  5. Age – places with a large population of people aged 20-34
  6. Population growth since 2000
  7. How much of recent growth was due to net migration.


Here’s how Austin scored

Arts & Culture Index: 75

Recreation Index: 48

Diversity Index: 66.54

Local Eats: 73.9%

Population age 20-34: 32.5%

2010 – 2013 Net Migration: 7.5%

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